A creative studio passionate
about design, branding & business
Dana E. Berk
Samcro Design, Managing Partner
A twenty-year veteran of marketing and design, Dana has extensive professional experience delivering impactful brand identity and digital design to businesses of all sizes.
Prior to starting SAMCRO Design, I spent many (amazing) years as a marketing executive at Knoll, the renowned International furniture manufacturer. I managed the retail division partnering with both online and brick and mortar businesses across the US and Canada. As online retail continued to evolve, I then spearheaded Knoll’s transition to e-commerce.
Earlier, my entrepreneurial spirit brought me to WallCandy Arts, the first to bring removable and repositionable wall decals to market. Establishing a new niche in an existing industry afforded an education in all aspects of business that I am able to pass along to my current clients.
My marketing and digital skills were honed while working at Digitas, a global marketing and technology agency geared towards transforming businesses for the digital age, during the 2000 technology boom. Working exclusively with American Express and Starwood Hotels, I was immersed in all things digital for major brands.
While my college education was focused on fashion design, through proven results I have been able to bring various aspects of design and business to my clients - all of whom I now call friends.